Paradigm shift in female role portrayals in Advertising: A theoretical framework Journal title: Journal of Management Research and Analysis Authors: Manpreet Kaur Subject(s): Information Technology, Management
MANAGERIAL PLANNING: HOW SCHEDULING INFLUENCES TV ADVERTISING EFFECTIVENESS Journal title: EMC Review: Časopis za ekonomiju i tržišne komunikacije Authors: Daria Gunina, Vladislav Bína, Tomáš Kincl Subject(s):